Commercial growth for startups and scale-ups

I help founders turn ambition into clear strategy, focused execution and measurable commercial results.

No lengthy reports. Just clarity, structure and progress.

About & Services

From ambition to revenue

I’m Floris van Holten, a commercial growth consultant with experience across high-growth startups and scale-ups.

I work closely with founders and leadership teams to create focus, make sharp choices and drive commercial impact.

Pragmatic, hands-on and always focused on what actually moves the business forward.

Learn how I work

Strategic Growth Tiers

Experience the power of strategic elevation: from the sharp focus of The Summit, through the scalable expansion of The Range, to the absolute market dominance of The Massif. I provide the vision and leadership you need to conquer your industry's highest peaks and stay there.

ACCELERATE
The Summit

From Ambition to Clear Strategy.

Ideal for: Startups and growing firms with product-market fit that lack a unified commercial plan.
My Approach: I eliminate "trial and error" by building a rock-solid foundation for your climb. I bring the clarity needed to see the path to the top.
Common Challenges:
- "Our marketing feels like a black box; we spend money but don't know what works."
- "We have the ambition, but our sales and marketing are not speaking the same language."
The Result: A sharp, executable strategy that aligns your sales and marketing funnels for immediate momentum.
Commitment: 3 – 6 months.
Investment: €4,500 – €6,500 / month (excl. VAT)

SCALE
The Range

From Strategy to Focused Execution.

Ideal for: Scale-ups and established SMEs requiring high-level leadership to navigate a broader landscape.
My Role: As your Fractional CMO, I manage the expansive bridge between marketing, sales, and technology, ensuring every peak is connected.
Common Challenges:
- "Our team is busy, but we aren't hitting our scaling targets."
- "I'm spending too much time managing agencies instead of growing the business."
- "We need to automate our lead-flow to support our sales team across different territories."
The Result: A professionalized marketing and sales machine where teams, agencies, and systems work in perfect alignment, like a synchronized mountain range.
The Engagement: Includes full team leadership, agency management, and the implementation of automated sales & marketing workflows to cover the entire horizon.
Commitment: 6 – 12 months.
Investment: €9,500 – €14,500 / month (excl. VAT)

ENTERPRISE
The Massif

From Execution to Measurable Commercial Results.

Ideal for: Market leaders and mid-to-large enterprises seeking total commercial transformation and an unshakeable market position.
My Goal: I focus on long-term market dominance and radical efficiency, building a business that stands as firm as a mountain massif.
Common Challenges:
- "We need to restructure our entire commercial department to stay ahead of the competition."
- "Our technology stack is fragmented; we need deep integration to drive efficiency across the board."
- "We are preparing for an exit or acquisition and need a world-class marketing infrastructure to maximize valuation."
The Result: I deliver a future-proof commercial ecosystem that operates with radical efficiency and delivers predictable, high-level results that define your industry.
The Engagement: A bespoke transformation where I act as your strategic architect. This includes on-site consultancy, deep-level technology integration, and a commitment to your long-term legacy.
Commitment: Long-term strategic partnership.
Investment: On Request. As this is a deep partnership focused on massive value creation, I am open to discussing performance-based structures, such as equity or profit-sharing, to fully align our interests in conquering the summit.